Market Finder Tutorial (Google)

Market Finder is a free tool from Google that helps businesses to:

• Identify new international markets
• Receive personalized recommendations based on their website or products
• Obtain data on demand, internet access, digital spending, and competition

1. Go to: Market Finder
2. Select your language if desired
3. Click "Get started"

You can use it with or without a Google account, although registration improves the experience.

1. Enter the URL of your website
2. Market Finder automatically detects your business categories
3. It shows you a list of recommended countries based on your content and audience

• You can also select categories manually
• Each suggested market includes data such as search volume, estimated CPC, ease of doing business

When exploring a country, you will see information about:

• Search volume related to your products
• Ease of doing business (Doing Business Score)
• Estimated digital marketing costs
• Consumer habits and internet access

Once you have selected your target markets, the tool offers you:

• Practical guides on localization, logistics, payments, and customer service
• Resources on taxation and specific regulations
• Suggestions for adapting Google Ads campaigns to each market

Example: An online store of natural cosmetics

1. Enter your store's website
2. Market Finder detects "Cosmetics" as a category
3. The suggested markets are Germany, Canada, and Chile
4. You select Chile → high search volume, medium CPC, and high mobile usage are shown
5. It recommends adapting your site to Latin American Spanish and reviewing labeling regulations

• Use Market Finder as a starting point to explore digital markets
• Complement with tools like Export Potential Map or Statista
• Apply the insights in your SEM and SEO strategy for each market