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Statista Tutorial

Find reliable statistics and market data to make better strategic decisions

1. What is Statista?

Statista is a leading platform for statistics on market, consumption, technology, international trade, and many other sectors. It offers visual, comparative, and exportable data with a high level of reliability.

  • More than 1 million statistics available
  • Data from over 170 industries and 150 countries
  • Ideal for market research, reports, presentations, business plans, and export strategies
Note: Statista uses official sources and also conducts its own studies (Statista Research Department).

2. Registration and access

  1. Visit statista.com
  2. Click on “Register” or “Join for free”
  3. Complete your personal information or use your Google or LinkedIn account
  4. Verify your email
  5. Access basic statistics for free
Tip: For access to complete reports, downloadable graphics, and advanced features, you need a premium plan.

3. Main navigation

From the main menu you can explore by:

  • Industries: sectors such as agriculture, energy, transport, health, etc.
  • Topics: cross-cutting themes such as digitalization, sustainability, foreign trade, etc.
  • Reports: complete market, country, brand, and consumer studies
  • Infographics: visual content to download or embed in reports
  • Outlook: market forecasts and projections by category
Note: The search bar is very powerful: you can use keywords or codes (such as HS or NAICS).

4. How to find useful statistics

  1. Enter a keyword, for example: "olive oil export Spain"
  2. Filter the results by year, source, type (statistic, study, graph)
  3. Click on a statistic to see its full graph
  4. Consult the original source, methodology, and data history
Important: Always verify the update date and the institution that provides the data.

5. Professional uses in foreign trade

  • Validate decisions to enter new markets
  • Measure local consumption by product category
  • Compare performance between countries or regions
  • Prepare presentations with professional visuals
  • Analyze export, import, or logistics trends
Tip: You can use Statista graphs directly in your reports with proper attribution.

6. Infographics and visual integration

Statista allows you to:

  • Download graphs in PNG, PDF, Excel, or PowerPoint
  • Embed infographics on websites with embedded HTML code
  • Share statistics on social media with professional visuals

This makes it an ideal tool for presentations in master's programs, universities, and companies.

7. Practical example

Market research for coffee export to Germany

  1. Search: "coffee consumption Germany"
  2. Find per capita consumption volume, trends, and preferences (organic, premium...)
  3. Analyze the evolution of imports by origin
  4. Complement with data from the Global Consumer Survey to understand purchasing habits

This approach is useful for preparing a solid export plan oriented to real demand.

8. Projections and future analysis

In the “Outlook” section, you can see:

  • Market forecasts for 5 or 10 years
  • Segmentation by user, channel, age, etc.
  • Data for eCommerce, Food & Beverages, Digital Ads, Health Tech, and more
Useful data: Projections are prepared by Statista analysts, with published methodologies and adjusted by region.

9. Limitations and good practices

  • Some statistics require a premium account (use libraries or universities if you cannot pay)
  • Always indicate the source and year in your documents
  • Do not trust blindly: compare with other sources such as ITC, UNCTAD, Comtrade, etc.
Important: Not all consumption statistics reflect direct foreign trade. Combine them with tools such as TradeMap or Market Access Map.

Other useful resources

📊 TradeMap 🌍 Export Potential Map 🧠 Economic Atlas 📊 CCE- Foreign Trade Database 🧭 ITA USA 📦 DataComex