Google Trends Tutorial

Google Trends is a free tool that allows you to explore the search interest of any word or topic on Google, segmented by region, language, and time.

• Comparison of terms or brands
• Identification of emerging trends
• Seasonality analysis
• Detection of potential markets

1. Visit: Google Trends
2. Select language and country if desired
3. In the search bar, enter a term or topic

You can also explore current trends and featured topics from the main page.

Once a term is searched, the following will be displayed:

• Interest graph over time
• Interest by subregion or country
• Related topics
• Related queries (emerging or top)

At the top, click on "+ Compare" and enter another term.

• You will see both terms in the same graph
• You can compare up to 5 terms at a time
• The data is normalized (maximum = 100)

This is useful for analyzing competition, products, or key concepts.

• In each graph, click on the three vertical dots
• Select "Download as CSV"
• You can use it for your own graphs in Excel or presentations

Example: Compare "olive oil" and "avocado" in Mexico

1. Search: "olive oil"
2. Click on "+ Compare" and enter "avocado"
3. Filter by "Mexico", last 12 months, "Food & Drink" category
4. Observe when each term has more interest

This helps determine seasons, campaigns, or new consumer preferences.

• Use Google Trends to discover seasonal and regional patterns
• Combine it with Market Finder or Statista for a more complete view
• Ideal for entry strategies, product launches, and advertising campaigns